I’m now back home, finished with Surtex for this year–and I wanted to share a few thoughts on the show this year compared to last year (which was my first). I still consider myself a newbie, but it was so nice to have a little experience and know what to expect a bit more.
Compared to last year, this year seemed busier overall. We saw more Big Companies (you know, the ones you’ve heard of before and maybe even shopped in?) this time. Sunday was certainly the slowest day, and I was approached by several start-ups that day (is this a newish trend?). Monday was much more steady, and (for me at least) most of the “big deal” people came by Tuesday. Of course everyone’s experience varies, and I would love to hear what other Surtexers thought.
Our neighboring booths were full of big fun people, who we chatted with some, but honestly didn’t get to chat with much. Everyone stayed pretty busy (thankfully) and Jill and I like to focus on what’s going on in our own booth-world, which doesn’t make too much time for visiting with neighbors. We were able to ask our superstar neighbor Cathy Heck some questions while we were tearing down the booth Tuesday. I love how nerdy the trade show talk gets! WHEREVER DID YOU GET THAT BANNER LIGHT? PLEASE TELL ME ABOUT THOSE PORTFOLIOS!
I am incredibly excited about some potential collaborations, but of course only time will tell what will all pan out. There were many exciting conversations and most of them came from greeting card companies, which would be a mostly new avenue for me. So, of course, I’m very anxious to get the ball rolling!
Here are a few photos from the show. I owe a lifetime’s supply of Peanut Butter Panic ice cream to my assistant Jill (who I have officially hired for help now!) and I owe Laura Wallenstein and her husband Dan the biggest fattest dinner for housing my Booth Junk and helping me cart it around NYC for set up.